Our story is one of growth
Lean, agile and fast with sustainable growth. We have been an established player on the healthcare market for years and are helping to shape its future. Through our platform approach, we combine OTC expertise, in-depth market knowledge and a positive attitude on the part of employees towards their own effectiveness.
The beginnings: Consultancy
Why are certain health products not available in drugstores? What might the added value and impulses be that make industry and trade even more successful in designing and marketing their range of goods? What services can private labels offer to stand out in different product groups? How do you find suitable partners? With these considerations in mind, Promarcon was founded in 1993 as a consultancy firm in Wehrheim im Taunus and quickly became established as a respected provider on the market.
The development: Products
Promarcon has established itself over the years in the consulting business. Alongside this, a broad service portfolio was created which also included the conception and distribution of private label products (trademarks) and led to the establishment of a company network. This soon also included Dr. Kleine Pharma, which was founded in Bielefeld. The "asset-light approach" has proven to be the company's formula for success: we do not have our own production facilities, we develop and manufacture our products through a network which encompasses the best suppliers in Germany and worldwide.
The focus: Partnering business
From 2008, the Promarcon network became the WindStar Medical Group and the company's expertise grew rapidly - including through strategic acquisitions. Today, the Windstar Medical Group is highly modular and analytical thanks to its platform approach. This means that our structure enables us to quickly realise innovative business ideas or new products and make them big internationally. This development is a logical development of our history. On this basis, Dr. Kleine Pharma creates added value from health with a partnership-based business model.
Dr. Kleine Pharma Management
Dr. Andreas Bender
Managing Director Category Development
As Managing Director of Category Development and also a qualified pharmacist, he is responsible for the areas of product development, marketing and cooperation with a focus on pharmaceutical-related topics.
Managing Director Customer Development
As a networker - both nationally and internationally - the experienced manager is responsible for setting up and expanding the Customer Development division with a strategic omni-channel approach.
How partners and consumers would describe us
"For us, it is exciting to open up additional sales channels with Dr. Kleine Pharma. Their team has been familiar with the important players on the market for decades and together we make ideas and successful product concepts reality."
"I buy health products outside pharmacies in the drugstore, supermarket or from my discount store round the corner. Dr. Kleine Pharma is the trusted shipper behind medical products and pharmaceuticals in major retail brands. They're easy to use, high quality and they don't make a large dent in my finances."
"Dr. Kleine Pharma is an experienced supplier of private label products. Since the 1990s, the WindStar Group has also been supporting the development of our health care brand with a range of services. At the same time, they are constantly coming up with new product ideas because they have excellent networks with the industry and know the global market very well."